About Fitmo

We aim to make the world a more fit and healthy place. Our approach is to stimulate positive change towards people’s health-related behaviours and habits. Behaviour change requires the support of another human being, but this can be very costly for the average Joe. Yet, we believe that preventive health care should be affordable for everyone. This is why we have created Fitmo.

Fitmo is a marketplace that connects real personal trainers with people looking to be coached, online. Once a user is connected, our platform facilitates a continuous online coaching experience, allowing coaches to leverage their time and expertise, while users receive on-demand, truly personalised programs and guidance from a professional – at a gym membership rate!


Laura Sheedy


You can download our press kit or watch our product video. We also have an image of Fitmo founder Dave Roeloffs.


Press Releases

Fitmo press release 2016  EN


Media Mentions (EN)

Current Obsession: Fitmo App

Let’s get Smart Health(y) With Us

The 49 Health and Fitness Apps of 2015

Fitmo App Spotlight: Fitmo

50 Amsterdam Based Startups You Should Get to Know

Personal Trainer in Your Pocket

11 fitness technologies that won’t let you skip leg day

How the Internet of Things is Poised to Shake Up Sports Marketing

Review of health watches, apps, and clothes that want humans to move again

Fitmo hooks you up with the personal trainer who will keep you active

Dutch startups raise €174 million in Q3 2015

10 health and fitness apps for busy entrepreneurs

Fitmo: Keeping up with fitness while travelling

The 49 Best Health and Fitness Apps of 2015

Some of the Top Health and Fitness Apps of 2015

Fitness in the Technological Field

Four Cool Fitness Products to Make Your Workout Better

BurnTech Interviews Fitmo App Founder, The PT In Your Pocket

Download And Go! 10 Fitness Apps To Download For 2016

7 Apps That Are Basically a Personal Trainer on Your Phone

The Smartphone Workout: 19 Apps That Will Make You Happier And Healthier

Get up and Get Fit: Tricks to get you motivated for your morning workout

New App Brings Real-Life Encouragement To Your Phone

What your food cravings really mean

Fitmo – Humanizing Health And Fitness Technology

Apps That Turn Your Phone into a Personal Trainer …

Looking for an accessible personal trainer? There’s an app for that.

Hit the gym without hurting your wallet

Looking for an accessible PT? There’s an app for that!

10 Fitness Apps for the Year Ahead

January Favourite Things

Winter Workouts and Must-Have Accessories